Lord Abbett
3D and 2D animations
Video samples
Lord Abbett, one of the oldest money management firms in the United States, hired FusionLab to create motion graphics for use in the firm’s online video clips. These included logo animation, program titles and lower-third graphics templates, specifically designed for Lord Abbett’s required video format and size.
The titles and lower-third graphics create a cohesive visual that is easy to read yet not obtrusive. Similarly, by facing the logo toward the viewer before resolving to the more familiar left-facing position, we were able to add vitality to the design while staying faithful to Lord Abbett’s long history and corporate identity.
Services Provided:
Motion graphics, 3D and 2D
