Wireframes
Now that we have a broad overview of your site’s information architecture, we’re ready to produce wireframes, which are schematics (without specific visuals) of navigation, general layout and other conceptual elements of any given page. The wireframing process allows us to further define the required functions of the site (without the distraction of style) and ensure that important structural elements haven’t been overlooked.
Though our wireframes can be beautiful in their own way, don’t confuse them with our next phase—preliminary designs.