integrated media design

Information Architecture

We’ve talked about your goals and the general type of content you have to present, but how is all that content related, and how will users navigate to what they want?

These questions are answered by what we refer to as information architecture. Much like a brick-and-mortar building’s inner structure, we often don’t notice the information architecture at all unless it hinders design choices or navigation throughout the building. And just as a building’s architecture can be shown on a blueprint before construction begins, a sitemap, like the sample below, helps us conceptualize a completed site before the programmers and coders are called in to create it.


Not only is the sitemap is a handy visual aid, but it will also be a useful conceptual tool for Search Engine Optimization.

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