integrated media design

Design Refinement

Within our overall design strategy is ingrained a passion for the 20th c. Swiss graphic design movement known as International design, which emphasizes logical information layouts through the time-honored philosophy of modern design. The message should be immediately clear to anyone at all times without superfluous distractions; web design is, first and foremost, communication design. We frequently employ the canonical grid system developed by Swiss graphic designer Josef Müller-Brockman in our work, finding its precepts for spareness, rational organization and legibility a beautiful fit for the web.

With your feedback on the preliminary designs, we tweak and reshape—perhaps combining elements from all designs, perhaps introducing new elements—combing over the details to further distill and tighten up the message into a clean, elegant and highly communicative experience in your website.

Design Refinements

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